Ultimate Checklist for Optimizing Content for Search Engines

By ELIZABETH DOMBROWSKY on May 26, 2017

Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

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The 5 Most Influential Digital Marketing Strategies for Persuading your Customers

By ELIZABETH DOMBROWSKY on Mar 23, 2017

Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

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How to Avoid Common Email Marketing Mistakes

By ELIZABETH DOMBROWSKY on Nov 16, 2016

Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.

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Why Hire A Professional Agency To Develop Your App?

By ELIZABETH DOMBROWSKY on Oct 17, 2016

Many people have brilliant ideas for mobile apps, but do not have the slightest idea on the first step to take to make those ideas a reality.

It really is about successful implementation!

Even tech-savvy individuals can struggle when it comes to app development because they do not have the necessary resources that large digital companies possess. Below is a list of the top benefits people and businesses will gain by hiring a professional mobile application development company. 

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Self-Driving Cars: The Next Big Mobile Advertising Platform

By ELIZABETH DOMBROWSKY on Sep 27, 2016

HOW MARKETING AGENCIES WILL TAKE ADVANTAGE OF THE ADVERTISING opportunities PRESENTED BY SELF-DRIVING CARS 

Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.

News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.

Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.

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5 Things You Need to Know About Digital Marketing

By ELIZABETH DOMBROWSKY on Sep 19, 2016

1. Your Website Must be Mobile Friendly

About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly. 

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Digital Marketing is Forgetting Demographics and Turning to Personality Profiling

By ELIZABETH DOMBROWSKY on Sep 12, 2016

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

  • Age
  • Gender
  • Race
  • Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

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[Infographic] 5 Reasons to Hire a Digital Marketing Agency

By ELIZABETH DOMBROWSKY on Sep 12, 2016

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Take Advantage Of The Year's Best Digital Marketing Strategy: Video Marketing

By ELIZABETH DOMBROWSKY on Aug 05, 2016

Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.

Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web. 

Well over half of marketing professionals report that

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Stop Using These Antiquated Social Media Strategies!

By ELIZABETH DOMBROWSKY on Aug 05, 2016

STOP USING These 3 social media Tactics

Making a strict employee social media policy

Some companies have social media policies so lengthy they get their own binders. Zappos, on the other hand, has a policy so short it could fit on a Post-It: “us be real, and use your best judgment.”

If you’ve got an incredibly strict, detailed employee social media policy, it might be time to

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