How Inbound Marketing Can Grow Your B2B Business Quickly and Easily

Table of Contents:

The Importance of PPC Marketing for your HVAC Company 

Are you an HVAC Company looking for more leads and scheduled jobs for your business? If you are not investing in pay per click (PPC) advertising, you are missing out. 

With PPC advertising you can be among the first results that a potential customer will see when they are searching for an HVAC repair, maintenance, or replacement service. 

If you search Google for a keyword phrase such as "furnace repair in Atlanta" and you do not see your website on the first page, you are essentially sending your potential customers to other HVAC companies. 

Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

1. Your Website Must be Mobile Friendly

About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly. 

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

• Age
• Gender
• Race
• Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.

Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web. 

Well over half of marketing professionals report that

STOP USING These 3 social media Tactics

Making a strict employee social media policy

Some companies have social media policies so lengthy they get their own binders. Zappos, on the other hand, has a policy so short it could fit on a Post-It: “us be real, and use your best judgment.”

If you’ve got an incredibly strict, detailed employee social media policy, it might be time to

Landing Pages are your means of conversion

Once you have gone through the grind and hustle of creating remarkable content to attract your ideal customers, and your site is crawling with hungry consumers seeking solutions to their quickly growing problems. What’s next?