Don't Just Look Pretty, Have Substance!
Is it like going on a date?
Remember going out on that date, with that one guy or gal? Guys, you put on that new cologne; ladies you spent 2 hours searching for that perfect outfit! Everything seemed so perfect, but then something happened, you met each other at the restaurant, sat down, ordered drinks and then IT happened.
You were across from that other person and you realized...they really aren't that intelligent! Oh yes, they looked good and you were curious enough to ask them out but once you got there and interacted with them you realized something critical, they have no depth, no substance!
Unfortunately, this encapsulates the Digital Marketing Strategy used by most companies today. Many companies entice Traffic to their Website through a traditional keyword or attract new prospects by having a fancy web page, but they can't go any deeper than that! They create an SEO strategy to get prospects to their site but don't understand how to engage the prospect to turn them into a Repeatable Customer!
This is where the Inbound Strategy changes the digital marketing game completely. Inbound Marketing focuses on Creating Quality Content that not only pulls people toward your company and product, but by aligning the content you publish with your customer’s interests, you begin the process of connection on a much deeper level. This not only converts prospects into customers, but it keeps them wanting more. You can say Inbound Marketing not only gets you on a first date but if used properly, it can take you all the way to the wedding chapel.
