Lessons From My Father

By Ben Sparhawk on Sep 25, 2019


I want to start out by saying what this article isn’t.

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How To Create A Killer Social Media Marketing Strategy In 5 Easy Steps


What is a social media strategy and why do you need one?

Every company in today's world should have a social media presence, and how you use social platforms greatly influences 

the success they will have on your sales. 

You need to create a "strategy" for your social media marketing to define exactly how your business will use your chosen platforms and communicate with customers.

It is important to determine in advance what kind of posts you will create, how often you plan on posting, who will be responsible for replying to interactions, and how you will measure the results of your social media marketing. 

It is essential to plan out this strategy in advance to save time, stay organized, and make sure everyone at your company is on the same page. 

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Top marketing trends in 2018 to grow your hvac business

By admin on Dec 06, 2017

Marketing Trends in 2018 That Will Help Grow Your HVAC Business

The amount of time people spend online is continuously increasing, which means in 2018 it is only going to keep increasing. What does this mean for your HVAC Business? 

You will need a strategic sales and marketing strategy that utilizes the best use of digital marketing to create more visibility and drive revenue to your HVAC business. 

If your HVAC business lacks a digital marketing strategy and an online advertising campaign, you will be missing a huge opportunity to help your business grow. 

Below is a list of the Top Marketing Trends in 2018 that will help grow your HVAC Business

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Wise PPC Marketing for HVAC Companies - Growth Driven Strategies

By admin on Nov 29, 2017

The Importance of PPC Marketing for your HVAC Company 

Are you an HVAC Company looking for more leads and scheduled jobs for your business? If you are not investing in pay per click (PPC) advertising, you are missing out. 

With PPC advertising you can be among the first results that a potential customer will see when they are searching for an HVAC repair, maintenance, or replacement service. 

If you search Google for a keyword phrase such as "furnace repair in Atlanta" and you do not see your website on the first page, you are essentially sending your potential customers to other HVAC companies. 

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7 Steps to Creating a Digital Brand You Are Proud to Call Yours


Every business wants a digital brand they can be proud of, something that exemplifies their story, maximizes their image and promotes the quality of their organization across all channels.

In order to achieve this, business owners must invest time into creating a brand that will build a loyal customer base on the web.

But how do you go about doing that?

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Why A Content Creation Calendar Matters - Save Time & Produce Better Content


Business owners who need to develop a successful online presence using a content marketing strategy usually report having difficulty with continually producing new and fresh ideas for their post's content.

The most common problem they face is a lack of time to find these ideas, let alone more time to then write about them.

If you are one of the many individuals who are having trouble finding the time to think of new ideas, write fresh and exciting content, and then publish it, you are not alone.

I am here to present you with the idea that solved our content creation problems and can even solve yours!

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Ultimate Checklist for Optimizing Content for Search Engines


Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

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The 5 Most Influential Digital Marketing Strategies for Persuading your Customers


Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

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How Virtual Reality is About to Take Over Traditional Marketing


Virtual Reality is the new marketing strategy about to take the world by storm.

It has everything a business needs to market and sell their product effectively.

It can engage customers and show them how they can utilize and benefit from their product.  

Virtual Reality is so successful because it solves a huge problem, engagement.

Marketers have enough trouble making consumers aware of their product, but engaging them is

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The Fake News Epidemic and How It Can Affect Your Business


Many people are becoming increasingly cautious of the misrepresentative, or altogether fake, content online. 

This issue has become even more prominent after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle.

Google has made a statement regarding these pages and a new policy they are creating to enforce

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