Donovan Digital Blog

Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.

HOW MARKETING AGENCIES WILL TAKE ADVANTAGE OF THE ADVERTISING opportunities PRESENTED BY SELF-DRIVING CARS 

Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.

News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.

Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.

1. Your Website Must be Mobile Friendly

About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly. 

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

• Age
• Gender
• Race
• Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

Most people know that right now digital marketing is the best way to reach potential consumers, but this year is also proving that most consumers would much rather see and hear then research and read.

Video marketing is gaining momentum and many believe this is the year that the play button will be, by far, the most persuasive call to action on the web. 

Well over half of marketing professionals report that

Landing Pages are your means of conversion

Once you have gone through the grind and hustle of creating remarkable content to attract your ideal customers, and your site is crawling with hungry consumers seeking solutions to their quickly growing problems. What’s next?

Digital Marketing is essential in today's world but understanding how to utilize it effectively can be a real challenge.

With both competitors and potential customers employing online services, digital marketing can give you a headstart if done properly.

The average person spends nearly six hours a day using various forms of digital media, so the most efficient way to reach today's consumer is via digital marketing. 

Today's consumer is more likely to search for any needed product or service using the internet on their computers, tablets, or mobile devices rather than searching through newspaper classifieds or flipping through yellow pages in a phone book. 

Internet searches leading to pertinent information on a credible website is

If you're here, you already know that blogging and content creation is a valuable component of getting your companies message out to potential customers, but blogging and content creation is time-consuming and can be a laborious task.

So is it worth the effort?

Let's dig a little deeper into four reasons why blogging is still important to your businesses overall marketing and sales success.

Blogging on a regular basis is