ELIZABETH DOMBROWSKY


Recent Posts

How To Create A Killer Social Media Marketing Strategy In 5 Easy Steps

By ELIZABETH DOMBROWSKY on Apr 17, 2018

What is a social media strategy and why do you need one?

Every company in today's world should have a social media presence, and how you use social platforms greatly influences 

the success they will have on your sales. 

You need to create a "strategy" for your social media marketing to define exactly how your business will use your chosen platforms and communicate with customers.

It is important to determine in advance what kind of posts you will create, how often you plan on posting, who will be responsible for replying to interactions, and how you will measure the results of your social media marketing. 

It is essential to plan out this strategy in advance to save time, stay organized, and make sure everyone at your company is on the same page. 

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7 Steps to Creating a Digital Brand You Are Proud to Call Yours

By ELIZABETH DOMBROWSKY on Sep 13, 2017

Every business wants a digital brand they can be proud of, something that exemplifies their story, maximizes their image and promotes the quality of their organization across all channels.

In order to achieve this, business owners must invest time into creating a brand that will build a loyal customer base on the web.

But how do you go about doing that?

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Why A Content Creation Calendar Matters - Save Time & Produce Better Content

By ELIZABETH DOMBROWSKY on Sep 05, 2017

Business owners who need to develop a successful online presence using a content marketing strategy usually report having difficulty with continually producing new and fresh ideas for their post's content.

The most common problem they face is a lack of time to find these ideas, let alone more time to then write about them.

If you are one of the many individuals who are having trouble finding the time to think of new ideas, write fresh and exciting content, and then publish it, you are not alone.

I am here to present you with the idea that solved our content creation problems and can even solve yours!

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Ultimate Checklist for Optimizing Content for Search Engines

By ELIZABETH DOMBROWSKY on May 26, 2017

Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

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The 5 Most Influential Digital Marketing Strategies for Persuading your Customers

By ELIZABETH DOMBROWSKY on Mar 23, 2017

Some of today‚Äôs biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

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How Virtual Reality is About to Take Over Traditional Marketing

By ELIZABETH DOMBROWSKY on Mar 17, 2017

Virtual Reality is the new marketing strategy about to take the world by storm.

It has everything a business needs to market and sell their product effectively.

It can engage customers and show them how they can utilize and benefit from their product.  

Virtual Reality is so successful because it solves a huge problem, engagement.

Marketers have enough trouble making consumers aware of their product, but engaging them is

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The Fake News Epidemic and How It Can Affect Your Business

By ELIZABETH DOMBROWSKY on Feb 24, 2017

Many people are becoming increasingly cautious of the misrepresentative, or altogether fake, content online. 

This issue has become even more prominent after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle.

Google has made a statement regarding these pages and a new policy they are creating to enforce

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[Infographic] - How Content Marketing Works for Personal Injury Law Firms

By ELIZABETH DOMBROWSKY on Feb 22, 2017

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2017's Biggest Social Media Marketing Trend - Live Video Streaming

By ELIZABETH DOMBROWSKY on Feb 07, 2017

Live-streamed video took off on social media at the end of 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its own place, but brands will begin to increase their use of real-time video streaming to help engage their target audience.

Live video is becoming increasingly popular because it allows brands to

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Is Your Brand Speaking The New Mobile Language?

By ELIZABETH DOMBROWSKY on Jan 05, 2017

Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action

 

WHAT YOUR KIDS CAN TEACH YOU ABOUT EMOJIS

For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.

 

So it would be a missed opportunity if

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