StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.
StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with
Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.
This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.
If your business is looking for an edge over the competition, the best way to establish your superiority is by successfully curating interesting and relevant content that your customers find valuable and read-worthy. The more valuable content you share, the more your customer base will grow.
Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.
Many people have brilliant ideas for mobile apps, but do not have the slightest idea on the first step to take to make those ideas a reality.
It really is about successful implementation!
Even tech-savvy individuals can struggle when it comes to app development because they do not have the necessary resources that large digital companies possess. Below is a list of the top benefits people and businesses will gain by hiring a professional mobile application development company.
How do politicians get us so stirred up?
The presidential election of 2016 is one of the most unexpected, heated, and distinct elections that America has ever seen. The two individual presidential candidates affect voters in very different psychological ways, swaying them with common marketing and advertising practices brands should also be taking advantage of.
Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.
News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.
Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.
About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly.
In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,
Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.
