Virtual Reality is the new marketing strategy about to take the world by storm.
It has everything a business needs to market and sell their product effectively.
It can engage customers and show them how they can utilize and benefit from their product.
Virtual Reality is so successful because it solves a huge problem, engagement.
Marketers have enough trouble making consumers aware of their product, but engaging them is
Live-streamed video took off on social media at the end of 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its own place, but brands will begin to increase their use of real-time video streaming to help engage their target audience.
Live video is becoming increasingly popular because it allows brands to
Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.
This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.
Many people still see autonomous, or self-driving, cars as futuristic. Although, in reality, they are already here and making a name for themselves.
News headlines have proven that the technology isn't perfect, but it is improving at a wildly fast pace. With so much competition in the auto and tech industries, multiple companies are fighting for the title of first safe and successful fully autonomous car.
Ford has projected their model be ready within five years, giving tech companies, like Google, a major kick to not be out-done.
About 71 percent of Internet usage happens on mobile devices. Internet users spend on average 86 minutes a day on mobile internet, contrasted to 36 minutes on desktop internet. Earlier this year, Google altered its algorithm to give higher rankings on search engine results pages to mobile-optimized websites. Make sure your business website is mobile-friendly.
