Is Your Brand Speaking The New Mobile Language?

By ELIZABETH DOMBROWSKY on Jan 05, 2017

Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action

 

WHAT YOUR KIDS CAN TEACH YOU ABOUT EMOJIS

For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.

 

So it would be a missed opportunity if

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Mobile Devices Surpassed the Desktop Computer for the First Time in October 2016

By ELIZABETH DOMBROWSKY on Dec 15, 2016

StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.

StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with

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Facebook Grossly Over-Estimated Views On Advertising Content, Again

By ELIZABETH DOMBROWSKY on Dec 13, 2016

Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.

This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.

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Digital Marketing is Forgetting Demographics and Turning to Personality Profiling

By ELIZABETH DOMBROWSKY on Sep 12, 2016

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

  • Age
  • Gender
  • Race
  • Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

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3 Great Lead-Generation Ideas You Have to Implement!

By ELIZABETH DOMBROWSKY on Jul 11, 2016

Lead-Generating Ideas for Content Marketing

Content marketing is the strategy of generating and distributing valuable free content to attract the desired customers and convert them into repeat buyers. The information being marketed to the consumer should be

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The Psychology of appealing to your ideal audience

By KYLE KONET on Jul 08, 2016

Using Colors and Emotions to Boost Products and Services 

We naturally pay attention to fonts and colors in the design, yet equally important are the product messages companies use to market and advertise their services. Knowing how to appeal and naturally, attract your audience will leave you one step ahead of your competitors.

It only seems realistic to understand how the human mind is “programmed” and what instinctively drives our buying perceptions. Using these tips and intertwining them into your marketing practices gives you the ability to spark subconscious habits alluring your buyers to stick with your brand and engage with your products or services.

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How to Turn Your website Into the Ultimate sales tool?

By KYLE KONET on Apr 20, 2016

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Why Traditional Advertising Doesn't Work anymore?

By KYLE KONET on Apr 18, 2016

is Traditional Marketing Dead? 

Many people in the traditional marketing organizations do not realize that it is a dead paradigm. We are in the internet age where everything has changed; you can order food online, read your news on the web, and shop for basically anything on the web as well. Marketing has had to change along with everything else as well. 

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How to Effectively Implement Digital Marketing for Attracting Customers?

By ELIZABETH DOMBROWSKY on Feb 25, 2016

Delivering Digital Marketing StrategieS THAT Attract Customers

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why use content marketing for my business?

By ELIZABETH DOMBROWSKY on Feb 23, 2016

Content Marketing For Your Business

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