Donovan Digital Blog

What is a social media strategy and why do you need one?

Every company in today's world should have a social media presence, and how you use social platforms greatly influences 

the success they will have on your sales. 

You need to create a "strategy" for your social media marketing to define exactly how your business will use your chosen platforms and communicate with customers.

It is important to determine in advance what kind of posts you will create, how often you plan on posting, who will be responsible for replying to interactions, and how you will measure the results of your social media marketing. 

It is essential to plan out this strategy in advance to save time, stay organized, and make sure everyone at your company is on the same page. 

Business owners who need to develop a successful online presence using a content marketing strategy usually report having difficulty with continually producing new and fresh ideas for their post's content.

The most common problem they face is a lack of time to find these ideas, let alone more time to then write about them.

If you are one of the many individuals who are having trouble finding the time to think of new ideas, write fresh and exciting content, and then publish it, you are not alone.

I am here to present you with the idea that solved our content creation problems and can even solve yours!

Valuable content and Search Engine Optimization go hand in hand. You can't have one without the other and still, expect to have a successful search result ranking. 

All content created for online purposes needs SEO to stand out in the mass of mediocre blog posts clogging up the internet. Not to mention that one of the top three ranking factors for organic searches is content, according to Google.

One of the biggest mistakes marketers are making is

Some of today’s biggest brands utilize persuasive digital marketing tactics in order to appeal to their desired audience and sell more of their products or services.

We have all fallen for these schemes more times than we would like to admit.

However, if you are a business owner or advertiser, you can use these strategies to your advantage.

Learn how to sell more products or services to your desired customer with these persuasion techniques.

Persuasion can be one of the most effective marketing tactics, but it must be done correctly.

Persuasive digital marketing efforts can never be forceful.

 So you have got your website up and running, you have created valuable content, and your going to take the industry by storm.

There's only one problem.

You are not getting the viewership your oh-so-valuable content deserves. Having great content does not do much good if no one is reading it.

So how do you make your content more appealing and increase your viewership?

If your business is looking for an edge over the competition, the best way to establish your superiority is by successfully curating interesting and relevant content that your customers find valuable and read-worthy. The more valuable content you share, the more your customer base will grow.  

How do politicians get us so stirred up? 

The presidential election of 2016  is one of the most unexpected, heated, and distinct elections that America has ever seen. The two individual presidential candidates affect voters in very different psychological ways, swaying them with common marketing and advertising practices brands should also be taking advantage of.