Consumer Buying Behavior 

Consumers are complicated and convincing them that you are selling what they should buy is the central job of the marketer and advertiser. If consumers bought things based on a select criteria, then it would be easy to convince them to buy your products or services.

The reality is, consumers are influenced in many different ways and there are multiple factors that arise when making the decision to buy or not to buy. If you want to succeed as the solution for the consumers' problems or needs, you will need to understand the psychology that influences buyers behavior. There are four factors that underlie the choices that consumers make when they spend money.