Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action. 

WHAT YOUR KIDS CAN TEACH YOU ABOUT EMOJIS

For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.

So it would be a missed opportunity if

StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.

StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with

Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.

This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.

Understanding Why Demographic Data is No Longer Useful

In the 90’s and even early 2000’s marketing and advertising companies focused on targeting their audiences based upon their demographics, things like,

• Age
• Gender
• Race
• Economic Status

Nowadays, demographics are becoming increasingly inaccurate when trying to appeal to your target audience. Now, marketing agencies know better and understand the necessity of profiling people and personalities to determine who is a potential customer.

Lead-Generating Ideas for Content Marketing

Content marketing is the strategy of generating and distributing valuable free content to attract the desired customers and convert them into repeat buyers. The information being marketed to the consumer should be

Using Colors and Emotions to Boost Products and Services 

We naturally pay attention to fonts and colors in the design, yet equally important are the product messages companies use to market and advertise their services. Knowing how to appeal and naturally, attract your audience will leave you one step ahead of your competitors.

It only seems realistic to understand how the human mind is “programmed” and what instinctively drives our buying perceptions. Using these tips and intertwining them into your marketing practices gives you the ability to spark subconscious habits alluring your buyers to stick with your brand and engage with your products or services.

is Traditional Marketing Dead? 

Many people in traditional marketing organizations do not realize that it is a dead paradigm. We are in the internet age where everything has changed; you can order food online, read your news on the web, and shop for basically anything. Marketing has had to change along with everything else. 

Delivering Digital Marketing StrategieS THAT Attract Customers

Content Marketing For Your Business