Lead-Generating Ideas for Content Marketing
Content marketing is the strategy of generating and distributing valuable free content to attract the desired customers and convert them into repeat buyers. The information being marketed to the consumer should be consistently presented in a variety of formats;
Create an E-Book
- A well-written e-book should offer something of real value to readers who can walk away with specific answers to questions that urged them to read the material. The e-book usually is the first contact point between you and the reader, so it’s absolutely critical that you deliver the information you promised in your landing page or email, otherwise you’ll end up killing your reputation and any relationship you might have had with your audience. People will see you and your e-book as rich sources of information, and will expect to get more valuable information from you in the future.
Hold a Webinar
- Your topic has to be relevant to your audience and presented in such a way that it sparks interest. In other words, you want to sell it to your audience. Think of an inviting title, provide assets relevant to the subject, and keep your presentation streamlined and on-topic.
Host an Event
- Industry events play a key role in any content marketing strategy. I like to think of them as a way to bridge the gap between the online world and the offline one. They let you interact and learn about potential leads.
Inbound Content marketing is the art of communicating effectively with your desired customers and prospective costumers because they are in need of what is being offered.
This is non-selling and non-interruption marketing. Instead of pitching your products or services, you are delivering valuable information that your buyer is already seeking and makes your buyer more informed. Businesses that deliver ongoing valuable information to buyers, rather than pestering them with undesired information, will ultimately be rewarded with consumers business and loyalty.
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