If you're here, you already know that blogging and content creation is a valuable component of getting your companies message out to potential customers, but blogging and content creation is time-consuming and can be a laborious task.
So is it worth the effort?
Let's dig a little deeper into four reasons why blogging is still important to your businesses overall marketing and sales success.
Blogging on a regular basis is
an inexpensive and relatively easy way to help promote your inbound marketing efforts, drive more traffic to your website and attract more customers.
Here are some of the most important reasons blogging can help with your inbound marketing strategy:
Search Engine Optimization
Blogging frequently provides search engines with new content on a regular basis. Blogging gives Google and other search engines fresh content to index, which means it's another opportunity for you to show up in search engine results and drive more traffic to your website.
Blogging also helps increase your social media presence. Every time you blog you are creating the opportunity for your post to be shared via Facebook, Twitter, LinkedIn, and Pinterest.
Convert Traffic To Leads
With an increase in traffic to your website through blogging, you have the opportunity to convert the new traffic into leads. The easiest way to do this is by adding calls-to-action in each blog post that you write.
Calls-to-action typically lead to an offer that you are providing or the opportunity to receive more information regarding the subject of interest that you have discussed during your blog post.
Establish Authority
When you continuously provide valuable and expert information through blogging to your current customers and lead, you will be establishing authority and building trust with them.
Providing the answers your potential customers are looking for in your blog posts will increase their confidence in what you have to say because you have already been helpful before.
Long Term Results
Once you have created and published a blog on your website, that blog post offers the potential to attract leads for more than just one day. Blogging provides the opportunity to generate leads for days, weeks, month, and years to come!
Donovan Digital Solutions uses blogging as a tool to incorporate into your inbound marketing strategy. We believe that blogging is an essential part of growing your business. We efficiently use all the latest marketing techniques to drive more traffic to your website and convert more traffic into leads.
For more information click on the link below for our Free Marketing Offer!
