Donovan Digital Solutions is a full-service marketing agency that tailors our strategies and approach to your specific opportunities, roadblocks, and successes.
What we are NOT is:
If you're looking for á la carte services, unfortunately, this is where our relationship ends.
As a business owner, you understand that you cannot excel in only one area and expect growth across the board.
Why should your marketing approach be any different?
Donovan Digital Solutions offers a complete, full-service marketing strategy to help your business achieve the goals and growth you are looking for.
To discover how Donovan Digital Solutions can develop a unique marketing plan to assist your specific business, let's set up a Free Exploratory Session.
Donovan Digital Solutions utilizes Inbound Marketing strategies.
With inbound marketing, we ensure that your message and content are reaching the right people.
What do we mean by "right people?"
We're talking about the folks that have the highest chance of converting, thus leading to a higher conversion rate and ROI.
Content is specifically created with a Buyer Persona in mind, essentially a profile of your target customer. We consider what their habits are, what drives them to sales, what challenges they have, and so on.
The ultimate goal is to have your content answer your customer's question to a problem they already had.
Talk about building trust!
If you're wondering what makes inbound marketing different than traditional marketing, click here.
Sometimes marketing and sales can be like two children.
The parent (that's you, the business owner in this scenario. You can be the mom or dad, we have no preference) has to sit them both down and figure out what went wrong and who started it.
Marketing says, "We got GREAT leads this week, but Sales couldn't convert!"
And Sales interrupts and says, "No way - those leads were TERRIBLE."
Sounds like a headache, right?
At Donovan Digital Solutions, similar to our full-service beliefs, we focus on alignment.
There is absolutely no reason for sales and marketing to have a disconnect. That doesn't promote growth.
That is why our team works directly with your Sales channel, helps develop successful sales processes, and learns your sales strategy that has built your business to where it is now.
Speaking of alignment, one of the best ways to make sure your business functions like a well-oiled machine is by hiring the right employees.
Donovan Digital Solutions offers an intricate Hiring Process that:
This is how it works -
We work with you to create a job listing that is enticing and accurately reflective of the position at hand.
We syndicate your listing to hundreds of networks and sites.
When a candidate applies, we'll ensure they meet your business's criteria and will directly send each candidate a Cognitive Analysis Test that is specific to the position you're hiring for.
Once each candidate's resumé and test analysis have been vetted, then we will send your hiring team only the best of the best to look over.
The amount of time your team will save is invaluable, and all the while your HR will have the ability to view each candidate and where they are along our hiring pipeline.
We also utilize our optimization strategies on your job listing to make sure it outranks the competition and that the best candidates are finding it.
Like we previously mentioned, we don't offer cookie-cutter services.
Sure, we know what works and what levers to pull to help you reach your professional goals, but every business is different.
To assist in your growth, Donovan Digital Solutions leverages:
Donovan Digital Solutions has a proven track record of successfully growing businesses. Whether you want more leads, more traffic, better employees, or to open new locations, we have you covered.
Schedule a Free Exploratory Session today.
First, let's get this cleared up, we believe both are important, as branding is a crucial part of growth and overall awareness, but it’s about having the right mix with a focus on inbound that will drive your companies long-term success.
With that said, let's dig into both styles a little further.
Traditional Marketing is your old-school, cold calling, and door-to-door technique.
This also includes television, radio, and billboards.
Sure, traditional marketing had plenty of success in the past and still can if used properly, but it spreads your message too wide by limiting your targeting capabilities.
On the other hand, Inbound Marketing is described as warm and helpful.
Rather than just screaming your message or product out into the ether, blowing your budget, and hoping at the very least you're building brand awareness, Inbound Marketing brings leads to you.
When you boil everything down to the nitty-gritty, our ultimate goal is to have your product/service show up first to solve a problem that your target buyer already has.
Rather than convince a person they need new shoes, wouldn't it be easier to target the person that is looking for new shoes?
That's what we do.
Let's break down the Inbound Methodology a step further.
Random and ROI do not go together. Ever.
Inbound draws in the right people, based on your buyer persona and target audience, with valuable content that establishes your business as a trusted advisor. High-quality content is key.
For attraction, we utilize blogs, articles, press releases, social media posts, and strategic optimization.
No one understands your customer's challenges better than you do. The engagement step is where the magic happens.
The insights and solutions provided align with their goals, desires, and pain points. This makes them more likely to buy from you.
Email campaigns that nurture leads are a fantastic way to engage and highlight product/service opportunities. This is also the step where establishing a strong relationship between sales and marketing is critical.
The help and support will empower your customers to find success with their purchase or service, which likely bring them back to your front door if that service/product is needed again.
Turning delighted customers into repeat customers (depending on your product or service) is an efficient way to promote growth. These delighted customers can also be a valuable asset in terms of word-of-mouth and growth through reviews.
Arrowhead Clinic is a chain of Chiropractic Clinics throughout the South-Eastern United States that specializes in treating the victims of Personal Injury Accidents.
Arrowhead Clinic has grown from averaging 150 patients a month to over 1,000 patients a month.
The Brown Firm
The Brown Firm is a personal injury law firm that began in Atlanta.
Now, they have expanded and added offices to Savannah, Athens, Okatie, Cumming, Fayetteville, and Kennesaw.
Atlanta Institute of Music and Media
AIMM is a Music and Technology college located near Atlanta.
With Donovan Digital Solutions' content marketing and web traffic strategy, their website, webpages, and blogs average between 85k - 120k visits a month.
TK Roofing & Gutters
TK Roofing and Gutters is a Northeast Ohio Roofing Contractor.
In Spring 2020, Northeast Ohio had a major storm with significant wind damage. We launched a targeted and specific Facebook ads campaign that generated $300,000 in one month with a total spend of 7.5K.
Start Growing Your Business Today
Full-service digital marking with Donovan Digital Solutions keeps your business firing on all cylinders.
We help you: