Before we continue, let's take a moment to make a few things abundantly clear. Donovan Digital Solutions is a dynamic company that strives towards improvement and growth. If you are looking for a marketing firm that will simply “get the minimum done” or who will “set it and forget it”, once again give your nephew a chance, he needs this experience for college.
We ourselves are always adapting and recreating to be the best and most effective team possible, as a result we provide the same courtesy to our clients. If you bring us on, abandon all hope for improvement. Hope is for things you DON’T have. We can guarantee it.
Another thing that Donovan Digital Solutions is not, is pretentious. We aren’t here to stroke our own egos, thats what our Corvettes are for. At the end of the day, we are here to present a service. Other marketers may try to bowl you over with an over reliance on superfluous facts, figures, and technical speech in a hollow attempt to make themselves sound important. Facts and figures are important, but only relevant ones are. We firmly believe all that empty talk can be summed up in one word: bologna. We don’t have to talk up our services, we’ll let your companies increased profit margins do that for us.
As we said earlier, we’re not social media experts or influencers. Our team is skilled and only undergoes tasks that requires our specific set of skills. Social Media posting is important, but not nearly as much as people seem to believe it is (similar to dairy in the late 90’s) If you’re going to retain our services as expert inbound marketers, trust us to use that expertise as effectively as possible.
Finally, and arguably most importantly, Donovan Digital Solutions is a company that believes in the importance of transparency. Nothing, literally nothing, should be taken on blind faith, especially not something as important as the future of your company.
We will happily keep you informed every step of the way. Admittedly, there are a few proprietary functions that we keep pretty close to the vest, but who really wants to know how the hot dogs are made as long as they taste great.
Hopefully, the previous statements have made it clear what Donovan Digital Solutions values. However you don’t care about our values, you value what we can offer you. Let's get started.
A good way to think of marketing is to compare it to a car. When all the pistons, plugs, and other mechanics are working properly, the car will deliver and get you to where you want to go.
However, if you removed the catalytic converter or the spark plugs, the car may not run smoothly or worse, it may not run at all. It takes multiple systems to make your car run, and your inbound marketing strategy is no different.
If you don’t utilize a Google Business Profile, in tandem with your YouTube channel, in alignment with local pages, in partnership with well targeted ads, then your online presence won’t run smoothly, if at all. As a result, Donovan Digital Solutions does not offer ala carte services.
It takes a village to raise a child, it takes an arsenal to win a war, and it takes a variety of tools to make sure your company succeeds. You would trust your mechanic to fix your car, all we ask is for the same courtesy. Trust us to do what we know is best for your companies marketing needs.
At Donovan Digital Solutions, we believe the only time a person or a business can not be improved upon is when they both share the same condition: death. No matter how big your company is, from a mom and pop shop to a household name around the world; there’s always room for more growth.
Once again, we recognize we are making a big claim, but we still don’t expect you to take it on blind faith. Click the button below to learn just how our team of the best in their fields, can make YOU the best in yours.
There are six promises that Donovan Digital Solutions can make for you and your company. And unlike some unscrupulous politicians (insert political party of your choice), we fully intend to keep these promises. We want the same things for your business, that we want for ours. We want to see:
Sounds like a lot, that’s because it is. If this process was easy, we'd be out of a job. It’s methodical, nuanced, and complicated work; which is just how we like it. This is also not just wishful thinking, we have the technology to make these goals reality. How do we know these tools work? Simple. We’ve done it before. Many, many times.
We have to accept that some groups are not going to like other groups. We are referring to are your marketing and sales teams. These two are natural enemies, like cats and dogs. Whenever something goes wrong within your business, marketing blames sales and sales blames marketing. What makes it worse is that they are both simultaneously right and wrong.
Donovan Digital Solutions instead of trying to crown one the victor, takes a lesson from 90’s tee-ball and decides we’re all winners. We create alignment within your businesses various departments in order to make your marketing more effective, and thus drive sales.
When both teams are working well in tandem, only then can you actually expect to gain profits.
Would you take your kosher cousin to a clambake? Would you buy your aunt the cat lover a ticket to a dog show? Would you offer exceptional marketing services to a company who honestly believes social media posts are the answer to making it in the business world?
The answer to all three is absolutely not. The point of inbound marketing is ensuring the right message goes to the right people. This has always been the “hope” of marketing, but thanks to the marvel that is the internet we don’t need hope, we need results.
Donovan Digital Solutions has the technology to cater messages, ads, information and experiences to those who are are ACTUALLY interested in them. We specifically create specific content for specific customers, for things they are specifically interested in.
In short, why use a chainsaw when the job calls for a scalpel.
However, as we mentioned earlier, we don’t want you to have to take everything on blind faith. A few of our most used assets are the utilization of:
...and much more Inbound Marketing and SEO strategies tailored specifically and customizable to your company.
Finally the third point of the triangle is one that Donovan Digital Solutions personally adheres to: quality talent acquisition. You can’t make bricks without good clay. If your employees are not the ideal fit for your work, you can’t expect anything else to work ideally.
Donovan Digital Solutions practices what we preach, hiring employees who are driven, skilled, and dedicated to excellence for excellence sake. We don’t ask our clients to do anything we aren’t willing to do ourselves. However, we’re not even suggesting that you personally overhaul your hiring process. We ask that you pay us to do it for you.
We utilize a variety of screening techniques, ranging from optimized and precise job listings, to personality profiles. All the steps we utilize are designed with your business in mind to ensure whoever makes it past our rigorous testing is the ideal fit for your company.
So this begs the big question: why should we work with Donovan Digital Solutions when we already have a marketing team. Yeah…your marketing team. Hows that working for you? Likely your marketing strategy consists of people creating/buying television or radio ads.
Maybe you have a graphic designer do some print ads here and there. Thankfully you’ve made the smartest decision already by having your nephew, who studies prison reformation in 19th century England, post daily on your social media #lolbrbyolo.
However, barring the posting, all the aforementioned are examples of traditional marketing, which does have its place, in your local natural history museum, next to the mummies.
All joking aside, traditional marketing is certainly not dead, but it is not nearly as prominent or effective as it once was. It was really only effective then because there was no alternative. Today, it can be used to increase your brands prominence and awareness within an approximate target audience. It can also present solutions to those who have no clue they even need the service in the first place.
Think of traditional marketing like a shotgun. It sprays hard and far, but ultimately you’re wasting a lot of ballistic hitting targets you may have had no interest in hitting. Oh yeah, you’re also blindfolded. You only have a vague idea of the target you’re trying to hit. So yeah, traditional marketing is your nephew with a blindfold and a shotgun.
Inbound Marketing on the other hand is far more precise. Only customers already looking for your service can utilize it. How do you know they’re looking for it? What do you think Google is for? We leverage these different utilities, services, and technologies to ensure our clients are among the highest, if not the highest, on the list of Google results.
For the record, thats why we don’t offer la carte services, it takes a plethora of processes to ensure these results. We’re a buffet, not a take out. Since your potential customer is already looking for the solution, we don’t have to use traditional marketing to inform them. If Traditional Market is a shotgun with a blindfold, Inbound Marketing is a rifle with a laser sight.
Inbound Marketing is very individual customer based. It also adheres to a 3 step plan.
The first step is the attraction phase. Credibility is key. Thankfully most people trust Google almost implicitly. If its a top result, it’s the most trusted and best (because after all if its on the second page of Google it doesn’t actually exist).
There is no single solution, it takes a variety of steps in order to get it to the top result. However, each of these steps are inherently valuable in of themselves, as well as their ability to effect ranking. It can only help, not hurt.
The second step is engagement. If your service, or presentation, sucks no ones going to care that you’re at the top of your category, they might even check out the second page of Google, God forbid.
It is critical that you engage your customers, and we have the ability to create all the engaging pieces you need to retain them this far. Support, insight, and solutions, thats what good marketing is made of.
Finally, delight, where the fun begins. Delight is our reason for getting up in the morning. This means that the clients we have attracted and engaged are so happy with the service you’ve provided they are willing to be engaged again and again.
In layman’s terms, repeating, consistent, business. You know what happy people don’t do? Keep that happiness to themselves. Word of mouth is incredibly important and relevant even today. (Free Tip: A Google Review is just a digital word of mouth recommendation to the client, studies show that consumers value a recommendation from a Google review as much as from a family member… it’s kinda pathetic, but true.)
If you trust Donovan Digital Solutions to do its job you can expect us to follow this process to the letter. We will work tirelessly to ensure that we do attract the right people to your brand, we will then do whatever it takes to keep them engaged, and frankly we don’t have to do anything more to delight them; our work will have already done that.
We’ve thrown a lot of information at you, and frankly, we acknowledge there has been very little if any actual facts and figures to back up our claims, but you can’t deny that we have a succinct and thorough business plan. Isn’t that enough?
If you said yes, go check on your nephew. If you said no, good. Blind faith is dumb luck at best, and complete and utter ruin at worst.
We have an an entire page dedicated to in-bound marketing test cases that show our precise step by step basis for success with a select few of our existing clients.
We insist you check them out to see the black and white, nuts and bolts of our ability to grow your company from great to excellent. Still it never hurts to ask, well except for that one thing from your spouse, that usually hurts because you end up sleeping on the couch.
If you are interested in how Donovan Digital Solutions can grow your company, reach out. We’d love to talk to you, free of charge. If not, what's wrong with you? Reach out already.
