How Virtual Reality is About to Take Over Traditional Marketing

By ELIZABETH DOMBROWSKY on Mar 17, 2017

Virtual Reality is the new marketing strategy about to take the world by storm.

It has everything a business needs to market and sell their product effectively.

It can engage customers and show them how they can utilize and benefit from their product.  

Virtual Reality is so successful because it solves a huge problem, engagement.

Marketers have enough trouble making consumers aware of their product, but engaging them is

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The Fake News Epidemic and How It Can Affect Your Business

By ELIZABETH DOMBROWSKY on Feb 24, 2017

Many people are becoming increasingly cautious of the misrepresentative, or altogether fake, content online. 

This issue has become even more prominent after Facebook and Google have been criticized for promoting and profiting from fake news content posted during the US election cycle.

Google has made a statement regarding these pages and a new policy they are creating to enforce

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[Infographic] - How Content Marketing Works for Personal Injury Law Firms

By ELIZABETH DOMBROWSKY on Feb 22, 2017

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2017's Biggest Social Media Marketing Trend - Live Video Streaming

By ELIZABETH DOMBROWSKY on Feb 07, 2017

Live-streamed video took off on social media at the end of 2016, and many believe 2017 will be the year it explodes. Pre-recorded video will still have its own place, but brands will begin to increase their use of real-time video streaming to help engage their target audience.

Live video is becoming increasingly popular because it allows brands to

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5 Strategies to Effectively use Images to Grow your Website

By Matt May on Jan 11, 2017

 So you have got your website up and running, you have created valuable content, and your going to take the industry by storm.

There's only one problem.

You are not getting the viewership your oh-so-valuable content deserves. Having great content does not do much good if no one is reading it.

So how do you make your content more appealing and increase your viewership?

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Is Your Brand Speaking The New Mobile Language?

By ELIZABETH DOMBROWSKY on Jan 05, 2017

Emojis are becoming the new language of mobile devices. In case you have been living under a rock since 2011, an emoji is a digital image that represents an idea, thought, feeling, emotion, object or action

 

WHAT YOUR KIDS CAN TEACH YOU ABOUT EMOJIS

For the younger generations, in particular, emojis are the expression of today and it doesn't look like that is changing anytime soon. Emojis bring opportunity. They give individuals the chance to express emotions in a creative and authentic way via digital conversation.

 

So it would be a missed opportunity if

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Mobile Devices Surpassed the Desktop Computer for the First Time in October 2016

By ELIZABETH DOMBROWSKY on Dec 15, 2016

StatCounter recently produced some new data that proved, for the very first time since their development, mobile devices have overtaken the desktop computer as an internet access point.

StatCounter's data said that October 2016 was officially the month that smartphones and tablets surpassed the desktop computer with

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Facebook Grossly Over-Estimated Views On Advertising Content, Again

By ELIZABETH DOMBROWSKY on Dec 13, 2016

Facebook recently announced that once again it had miscalculated the audience viewing ads on their social networking site.

This comes after a correction in September admitting it had miscalculated the "average duration of videos viewed." Needless to say, advertisers were not pleased. However, Facebook executives have assured advertisers that measures are being put in place to correct these miscalculations and provide more transparency on buyer behavior and the advertising metrics themselves.

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How to Produce Quality Content Quickly That Your Followers Actually Want to Read

By ELIZABETH DOMBROWSKY on Nov 16, 2016

If your business is looking for an edge over the competition, the best way to establish your superiority is by successfully curating interesting and relevant content that your customers find valuable and read-worthy. The more valuable content you share, the more your customer base will grow.  

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How to Avoid Common Email Marketing Mistakes

By ELIZABETH DOMBROWSKY on Nov 16, 2016

Email marketing continues to be valuable, but businesses cannot continue to produce and send out lackluster email campaigns, and then expect their customer retention to rise and the money to just roll in. Generating a truly successful email campaign requires the delivery of relevant and valuable content promptly so that it successfully resonates with the customer and triggers the buying process.

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