The Importance of PPC Marketing for your HVAC Company
Are you an HVAC Company looking for more leads and scheduled jobs for your business? If you are not investing in pay per click (PPC) advertising, you are missing out.
With PPC advertising you can be among the first results that a potential customer will see when they are searching for an HVAC repair, maintenance, or replacement service.
If you search Google for a keyword phrase such as "furnace repair in Atlanta" and you do not see your website on the first page, you are essentially sending your potential customers to other HVAC companies.
What is Google Adwords?
Google Adwords is a form of pay per click marketing that is used to display your company's ads above, beside, and below organic search results.
Selecting specifically targeted keywords that people are likely to search for in order to find your service is going to be how you begin the Google Adwords process.
There are many benefits pay per click advertising can have for your HVAC Company including:
1. Visibility
PPC advertising can help move businesses out of the online clutter. When someone searches and receives a sponsored link, they see your business at the top of the Internet search results.
Having your company appear at the top, above your competitors will give you an
2. Local Based Searches
Pay per click advertising can be targeted to specific locations. Being able to target your searches locally is very beneficial for HVAC companies.
When you want your business to be visible in just one particular location, you can set the online ads to only display to people who are in that geographic area. This will ensure that you are not getting people from other states clicking on your advertising only to realize you do not service their location.
3. Credibility
When you advertise online, you are sending the message to your potential clients that you are in this for the long haul.
Advertising is also used to reinforce your business's credibility that it has built over time and through other online channels. Many companies do this by highlighting accomplishments, testimonials, awards, or with an advertising campaign.
4. SEO
Advertising with PPC and putting your business on the front page of Google will bring more people to your site.
This provides the potential to have your site shared through social media channels, the opportunity to have more people link to your site, and the opportunity to obtain more reviews.
A successful PPC Advertising Campaign will need the following:
1. Establish a Budget: This first thing you need to do is establish a budget for your advertising campaign which will allow you to create a campaign that stretches the reach of your ad dollars.
2. Define your Goal: You will need to decide what it is you want to accomplish with each advertisement. Once you have a defined goal, you can begin your campaign.
3. Ad Testing: If you do not do ad testing how will you know if it is truly working? Testing is the only way to know for certain. To find out what works you will need to change your target keywords, the content and layout of your landing page and the ad copy. This is an important step for the success of your campaign.
4. Review your Account: It is important to review your account on a regular basis to ensure that you understand the data and that you are not wasting money through wasted clicks and costs per click.
Hiring a Marketing Company to Handle your PPC Advertising for your HVAC Business
There is a lot of time and effort that should be put into a successful PPC Advertising campaign if you want to see an increase in leads and business for your HVAC company.
For most companies, investing the time it takes to develop successful campaign is difficult to do, which is why you should consider hiring a Digital Marketing Company. 
When you hire a Digital Marketing Company to handle your HVAC PPC Advertising Campaign, you can rest assured that the research has been completed and your campaign is being handled and reviewed on a regular basis.
Donovan Digital Solutions is an advertising agency that combines traditional advertising, digital and design to create innovative, outside the box campaigns that are in sync with today’s marketplace.
We are dreamers. We are innovators and negotiators. We tell stories and solve problems and bring ideas to life. We aren’t too big. We aren’t too small. For our clients, we are just right!
We provide a free consultation to see if our services are right for you.
If you are an HVAC Company and want to begin a PPC Advertising Campaign to grow your business, we may be the best place for you.
Below are two graphs from SEMrush of our Inbound Marketing and PPC strategies at work for an HVAC and Plumbing contractor in the greater Atlanta Area. We just started in April 2017!
Ready to Grow? Click below to speak with a team member today!
