From The Team
Notes on AEO, SEO, and running marketing on software.
Original writing, not recycled listicles — most of it grounded in what we're actually building on our own platform.
Blog
AEO vs SEO in 2026: What Actually Changed
SEO and AEO are related disciplines, not rival acronyms. Here is the practical difference, the overlap, and the work each one requires.
Read the post →Blog
How AI Assistants Pick Local Businesses
A practical look at the business facts, page content, local profiles, and source consistency that can support AI-assisted local discovery.
Read the post →Blog
Why GBP Posts Can Matter More Than a Homepage Update
Google Business Profile posts are useful for current updates, offers, and events. Here is when to use them, what they cannot replace, and how to keep them accurate.
Read the post →Blog
The Case for Generated Campaign Landing Pages
Campaign landing pages work when message, offer, evidence, and measurement align. Here is where generation helps—and where it needs a hard stop.
Read the post →Blog
What a Competitor Tracking Loop Actually Looks Like
A practical competitor tracking system separates observation from reaction, protects first-party strategy, and keeps every response measurable.
Read the post →Blog
Why We Stopped Renting Our Marketing Stack
The case for an integrated marketing platform is not “one tool does everything.” It is one controlled operating record across the tools and people doing the work.
Read the post →