Content Marketing For Your Business
Consumer Buying Behavior
Consumers are complicated and convincing them that you are selling what they should buy is the central job of the marketer and advertiser. If consumers bought things based on a select criteria, then it would be easy to convince them to buy your products or services.
The reality is, consumers are influenced in many different ways and there are multiple factors that arise when making the decision to buy or not to buy. If you want to succeed as the solution for the consumers' problems or needs, you will need to understand the psychology that influences buyers behavior. There are four factors that underlie the choices that consumers make when they spend money.
Ever hear the old expression "why buy the cow when you can get the milk for free?"
Well, it applies to your marketing efforts as well, since 65% of a company’s business typically comes from existing customers, and it costs five times as much to attract a new customer than to keep an existing one satisfied! It is critical to find ways to keep your current customers happy.
So how do we go about doing that...